I came by train –
trainline
conceptual, sponsored content, sustainability, advertorial, transport, trainline
Sponsored content advertorial illustrations for trainline, illustrating their "I came by train" sustainability campaign with the GuardianLabs. The series of long-form articles aimed to change public attitudes towards rail travel, and highlight the benefits of catching the train over more polluting alternatives.
- Client
- trainline
- Direction
-
GuardianLabs
Rosa Finnegan - Year
- 2024